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The Federal Trade Commission (FTC) of the United States announces a comprehensive ban on fraudulent artificial intelligence (AI) generated reviews and recommendations to combat dishonest practices in online reviews, including the purchase of positive reviews, hiring fake followers, and fabricating character testimonials. These fake reviews mislead consumers and undermine fair market competition. The new regulations highlight the dangers of AI-generated fake reviews and their impact on consumer decision-making. FTC Chair Lina Khan stated that fake reviews pollute the market and divert attention from honest competitors. This regulation aims to protect consumers by ensuring they rely on genuine user feedback rather than falsehoods.